“Beauty is in the eye of the beholder”. This age-old saying is less true than ever, if one considers the growth of the beauty industry. The sector that includes everything from cosmetics to plastic surgery profits from engrained notions of good looks.
It is estimated that every day, the Swiss population works its way through 64 tonnes of cosmetics and hair products – all in the name of looking better. For facial products alone, the Swiss spend SFr400 million ($428 million) per year.
Click here to read the whole article and see a gallery of people primping at swissinfo.ch.