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Thought I’d share a few impressions from the latest edition of Mode Suisse, Switzerland’s primary fashion platform for established as well as up-and-coming designers.

Looks by Zurich knitwear label IAHAI

Looks by Zurich knitwear label IAHAI

Julian Zigerli

From Julian Zigerli’s latest collection

Audience

Of course, the people watching is also fun.

The cost of living being what it is in Switzerland, designers based here have an extra business hurdle to navigate, as I explained in a previous story: “Fashion industry explores ‘made in Switzerland’ dilemmas.”

So in case you want to support local talent, the Mode Suisse 9 Pop-Up store is open in Zurich until February 13, 2016.

 

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Fox

Fur trim and coats are trendy, but are consumers aware of the grim conditions for most of the animals involved? A Swiss label law aims to inform, but many say that an outright import ban is needed.

It’s cold and everyone walking around Bern is dressed warmly, except for one woman. Clad in her underwear plus a scarf and boots, she’s also wearing a sign that says, “I’d rather go (almost) naked than wear fur”. She’s been collecting signatures for a petition to ban the import of fur products made with animal-torturing methods.

“It’s going really well – people have been very supportive. I’ve got so many signatures that I’ll have to get more forms,” Daniela tells swissinfo.ch. A moment later, a woman with a fur coat and bag walks past, giving her a dirty look.

Click here for the full story.

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Kazu Huggler enjoys working with bold prints. (© Susan Vogel-Misicka, swissinfo.ch)

Kazu Huggler enjoys working with bold prints.
(© Susan Vogel-Misicka, swissinfo.ch)

Asian-inspired fashions are now an international trend, but a Zurich designer has been combining Japanese aesthetics and European elegance for years.

Kazu Huggler doesn’t try to be trendy. Having studied Japanese art and aesthetics, the Japanese-Swiss designer is more interested in creating clothing that is both beautiful and practical.

“For me it’s not about long sleeves or a wrap dress; it’s about how to transform the philosophy of wearing a kimono,” Huggler says. Click here to read the whole story.

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Funny English: Rise of the vernacular

I spotted this package of underwear during a recent trip the the US.

Its “wedgie free®” comfort guarantee made me wonder: Since when is “wedgie” a polite enough word to use in marketing? And does everyone really know what a “wedgie” is? Last but not least, am I a hypocrite for using this semi-impolite word three times in a blog entry?

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Make-up kit

“Beauty is in the eye of the beholder”. This age-old saying is less true than ever, if one considers the growth of the beauty industry. The sector that includes everything from cosmetics to plastic surgery profits from engrained notions of good looks.

It is estimated that every day, the Swiss population works its way through 64 tonnes of cosmetics and hair products – all in the name of looking better. For facial products alone, the Swiss spend SFr400 million ($428 million) per year.

Click here to read the whole article and see a gallery of people primping at swissinfo.ch.

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