I spotted this package of underwear during a recent trip the the US.
Its “wedgie free®” comfort guarantee made me wonder: Since when is “wedgie” a polite enough word to use in marketing? And does everyone really know what a “wedgie” is? Last but not least, am I a hypocrite for using this semi-impolite word three times in a blog entry?
Even more surprising is the symbol after “Wedgie Free” indicating that it is a registered trademark!
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