While other cities have fashion weeks, Zurich has been making do with a single night. That changed this year when the city hosted its first Fashion Days. The four-day event has expanded to include a business forum, award presentations and seven blocks of fashion shows at the Puls 5 cultural center.
“Switzerland is quite known for design – in particular textiles and architecture. But it’s not like Italy or France, where you’re born with fashion in your blood,” said Erhard Schwendimann, Bally Shoe Factories’ area director for southern and western Europe.
Read the whole story here: http://www.swissinfo.ch/eng/culture/Zurich_hosts_its_first_fashion_days.html?cid=28693590