With competition from social media and other online diversions, cultural attractions like museums must find innovative ways to keep the public’s attention. Swiss institutions are experimenting with new technology and special events.
“Swiss museums are trying to become more interactive – it’s only just starting,” notes Brigitte Schaffner. The course administrator for Basel University’s art management programme explains that local cultural institutions are, in part, taking a page from the book of their United States’ counterparts.
“Some museums, especially American ones, have been doing this for quite a while – using social media to let the public become a part of what happens in the museum and even part of the process of what’s exhibited,” she explains.
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