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Posts Tagged ‘tourism’

Sun, fun and PR: Swiss solar projects soak up American rays

Posted in Environment, tagged , , , , , , , , on July 8, 2013| Leave a Comment »

The world's largest solar boat sailed past New York's Statue of Liberty in June. © MS Tûranor PlanetSolar

The world’s largest solar boat sailed past New York’s Statue of Liberty in June.
© MS Tûranor PlanetSolar

Two Swiss solar vehicles have spent recent months touring the United States raising awareness of the potential of renewable energy. But how successful have the trips been in generating valuable funds or forging new partnerships? My latest article on swissinfo.ch tries to answer that question.

Check out the related podcast – Solar Flair – to hear interviews with Solar Impulse pilot André Borschberg as well as PlanetSolar CEO Pascal Goulpié.

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Can a mega-alpine resort meet expectations?

Posted in Travel, tagged , , , , , on May 28, 2013| Leave a Comment »

The Chedi Hotel, as it should look when finished. (© Andermatt Swiss Alps)

The Chedi Hotel, as it should look when finished.
(© Andermatt Swiss Alps)

Egyptian property developer and billionaire Samih Sawiris is confident his first venture in Europe, the Andermatt Swiss Alps resort, will be a success. But there are question marks. I recently visited Andermatt to see an extremely large work in progress.

Click here to read the whole story on swissinfo.ch. Once there, you can also read a related article or listen to a short interview I did with Sawiris at the construction site.

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Museums try to generate more buzz

Posted in Culture, tagged , , , , , , , , , , , on October 22, 2012| Leave a Comment »

Scanning for knowledge at the Museum of History in Lucerne

With competition from social media and other online diversions, cultural attractions like museums must find innovative ways to keep the public’s attention. Swiss institutions are experimenting with new technology and special events.

“Swiss museums are trying to become more interactive – it’s only just starting,” notes Brigitte Schaffner. The course administrator for Basel University’s art management programme explains that local cultural institutions are, in part, taking a page from the book of their United States’ counterparts.

“Some museums, especially American ones, have been doing this for quite a while – using social media to let the public become a part of what happens in the museum and even part of the process of what’s exhibited,” she explains.

Click here to read the whole article at swissinfo.ch.

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A journey to Heidiland

Posted in Travel, tagged , , , , , , , on August 5, 2012| 1 Comment »

A scene from the “Heidiland” region in Gräubunden. © Susan Vogel-Misicka

I was in Graübunden recently for an article about how Heidi, the storybook character, is used as a marketing tool in Switzerland. Beautiful scenery, including a lot of vineyards and castles!

Click here to read Swiss sweetheart generates tourism cash on swissinfo.ch.

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Swiss tourism bets on winter cabin magic

Posted in Travel, tagged , , , , on November 23, 2009| 4 Comments »

Winter at "Rosenlaui" in the Bernese Oberland

It’s expected to be a hard but hopefully cozy winter in the Swiss tourism industry. For the coming season, Switzerland Tourism is heavily promoting mountain cabin magic in resorts around the country.

Read the whole story here:

http://www.swisster.ch/news/lifestyle/swiss-tourism-bets-winter-cabin-magic.html

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