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Posts Tagged ‘Heidi’

A scene from the “Heidiland” region in Gräubunden. © Susan Vogel-Misicka

I was in Graübunden recently for an article about how Heidi, the storybook character, is used as a marketing tool in Switzerland. Beautiful scenery, including a lot of vineyards and castles!

Click here to read Swiss sweetheart generates tourism cash on swissinfo.ch.

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