A journey to Heidiland

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A journey to Heidiland

August 5, 2012 by Susan Misicka

A scene from the “Heidiland” region in Gräubunden. © Susan Vogel-Misicka

I was in Graübunden recently for an article about how Heidi, the storybook character, is used as a marketing tool in Switzerland. Beautiful scenery, including a lot of vineyards and castles!

Click here to read Swiss sweetheart generates tourism cash on swissinfo.ch.

Posted in Travel | Tagged children, Culture, Heidi, literature, marketing, Switzerland, tourism, Travel | 1 Comment

One Response

on August 6, 2012 at 3:49 pm | Reply Karen

Stunning scenery!

LikeLiked by 1 person

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